The 4 Essential Tools Every Content Creator Needs For Great Videos

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What if you want to get into content creation but you have no equipment and you don’t know where to start?

This does not mean that being a creator is out of the picture for you.

You may just need to spend a few bucks before you begin your journey.

Being a skateboarder, video production was a common second-hand hobby that I took up in order to create skate videos like my idols. Let’s just say I fell in love with computers more and I didn’t fail at becoming a pro-skateboarder.

I also have researched the equipment used by hundreds of creators over the years and the formula hasn’t changed.

You need a good quality camera, equipped with a 50mm lense (captures like a human eyeball), good sound, and good lighting.

With these 4 tools and your creativity you can create amazing videos.

The Camera

The Canon EOS Rebel T7i is, what I believe, to be the gold standard of cameras. If you’re starting out but you want to be a prolific creator that puts out great quality work then this is worth the investment.

Coming in at $800, the Canon EOS Rebel T7i will give you the crisp quality and sexy blurred background that the most respected video creators use.

Combine this camera with a good 50mm lens and you’ve got a versatile camera that can do great photos and video.

The Lens

The Canon 50mm lens is a great $125 priced lens that is compatible with this camera. The 50mm lens is the one that gives you the sought after video aesthetic.

The Microphone

The Rode VideoMic Go, $100, is the perfect microphone for video creators. It’s a shotgun type microphone that only captures noise from these in front of it.

This microphone works really well at isolating your voice in noisy environments and capturing that crisp sound you need.

The microphone that comes in your phone and the Canon Rebel T7i do not compare to the quality that this microphone produces.

The Lighting

The solution to having good lighting could be done by facing a well-lit window but it wouldn’t provide the control a ring light would.

Introducing the Neewer Ring Light, around $100 if you can get it during a price cut. It has a dimmable feature, powerful LED lighting, and a nice tripod that already comes equipped with a camera holder.


You now have the knowledge of what tools are best for content creation. The quality of your video, sound, and lighting are all very crucial to providing the best viewer experience.

It’s best to make this investment when you have the means because you can definitely get away with just your smartphone.


When I started recording videos I only used my phone and a tripod. I produced many great videos and photos.

More recently, I upgraded to the equipment listed above, minus the 50mm lens. (I’ll get one soon!)

It’s expensive but this is my business and I want to succeed.

What do you think is the most important part of video production to spend on first?

Granted you have a phone – I believe it’s the microphone that will give you the biggest bang for your buck right away.

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